The cost to open an Outsider Kiosk varies with construction costs from state to state. For a 300 square ft kiosk with all start up equipment, inventory and 3 months of expenses ranges from $320k -$585k. These numbers DO NOT reflect using a build to suit (meaning a landlord pays for your contruction costs) option which lowers start up costs considerably but will increase your monthly lease rate.

We recommend prospective franchisees have strong credit, access to startup capital and enough financial stability to comfortably navigate the early stages of business ownership.

While every situation is different, successful owner-operators typically have access to approximately $50,000–$100,000 in liquid capital or accessible financial resources, along with the ability to secure additional financing if needed.

Liquid capital can include savings, investment accounts, business partnerships or other accessible financial resources.

More importantly than a specific number, we’re looking for franchisees who are financially prepared to build the business well without operating under constant financial pressure during the startup phase.

The fee to open a single Outsider Location is $30k. A multi unit agreement requires a commitment for 3-5 locations and the fee goes down to $22k per unit.

There is a 6% royalty on gross sales and a 2% marketing fee. 

Why is there a marketing fee? Marketing is the backbone of your sales and customer retention. With all of the responsibilities of owning and running a business it's hard to add "Professional Marketer" to your job description. While there will be things for you to do we will provide a proven frame work with all of the content, pictures, video, and marketing documents you will need to start and maintain a thriving business.

We have a West Coast and an East Coast roaster. Depending on your location we will match you with the best facility or we will find a local roaster to work with our profile.

Yes! That's the great part of franchising. We've walked the road in front of you and we have the systems you need to be successful. After your week long training we will provide weekly check in calls for the first 6 months and ongoing support after that!

Right now our model supports opening our TINY BUT MIGHTY 350 sq. ft kisosks. 

We’re looking for owner-operators who genuinely want to build something meaningful for themselves, their families and their communities.

Our ideal franchisees are:

• People craving more purpose, freedom and ownership over the life they’re building
• Leaders who care deeply about people, culture and community impact
• Owners willing to be present, engaged and connected to their team and local community
• Individuals looking to build long-term financial opportunity and sustainable legacy rather than chase quick success
• Coachable people who are willing to grow, follow systems and continue learning
• Community-minded entrepreneurs who understand that relationships and consistency matter
• People willing to step outside their comfort zone in order to build something meaningful
• Owners who align with our people-first, community-centered approach to business
• Individuals excited about leading strong teams and creating positive customer experiences
• People who believe business can be both profitable and deeply impactful

You do not need previous coffee experience to become an Outsider franchise owner. More importantly, we’re looking for the right mindset, leadership qualities and willingness to build the business intentionally.

Outsider was built to be more than just another drive-thru coffee franchise.

From our people-first customer experience and efficient operational systems to our strong focus on community connection, Outsider is intentionally designed to create both loyal customers and meaningful local impact.

We are a craft coffee drive-thru, which means quality matters. From our espresso and signature drinks to our food offerings and customer interactions, we focus on creating an experience people genuinely look forward to.

Some of the things that make Outsider different include:

• A people-first, community-centered business model
• Daily “Wake Up” words and encouragement messages on cup lids
• A strong focus on meaningful customer connection and local community involvement
• Protein coffees, clean energy drinks and extensive sugar-free options
• Hot breakfast offerings including egg bites, bagel sandwiches and breakfast burritos
• A rotating monthly specials menu that keeps customers engaged and excited
• Family-friendly menu options designed for real life and busy schedules
• Efficient drive-thru systems and runner-based service designed for speed and hospitality
• A culture-driven brand focused on leadership, encouragement and helping people wake up to their greatness

At Outsider, we believe people remember more than just what they ordered. They remember how a business made them feel.

That’s why we’ve intentionally built a coffee franchise experience centered around both operational excellence and genuine human connection.

Yes. Outsider is an owner-operator franchise model.

That means we believe the strongest businesses are built by owners who are actively engaged with their team, culture and local community. While owners do not necessarily need to work behind the espresso machine every day, we do believe leadership presence matters.

Outsider is designed for people who want to build a meaningful business they are genuinely connected to, not simply a passive investment.

At Outsider, owner-operator means being actively connected to your business, team and community.

We believe great owners know their people, build strong culture, stay involved in leadership and help create a positive experience for both customers and employees.

That doesn’t mean franchise owners have to personally run every shift or work inside the stand full-time forever. But it does mean we believe involved leadership creates stronger teams, healthier culture and better long-term businesses.

Outsider tends to thrive in growing communities where people value convenience, connection and strong local businesses.

We do especially well in communities where owners are excited to be involved locally through schools, sports, nonprofits, events and other community partnerships.

Because Outsider is intentionally relationship-driven, community involvement is a major part of what makes the model successful long term.

Outsider provides hands-on training, operational systems, marketing support and ongoing coaching designed to help franchise owners build strong, sustainable businesses.

This includes areas like:

drink training

operational systems

leadership development

team culture

marketing support

social media resources

launch guidance

ongoing operational support

Because Outsider is such a people-focused brand, we also spend significant time helping franchisees build strong leadership skills, healthy team culture and meaningful customer connection.

Outsider offers a unique menu designed around both convenience and quality.

In addition to craft coffee and espresso drinks, we serve:

protein coffees

clean energy drinks

sugar-free options

egg bites

bagel sandwiches

kids drinks

rotating monthly specials

Our menu is intentionally designed to fit modern lifestyles while still creating a fun and memorable customer experience.

Outsider was built to be more than just another drive-thru coffee franchise.

While we focus heavily on quality drinks, operational systems and convenience, we also prioritize people, leadership and meaningful community connection in a way that is deeply woven into the brand.

From our daily Wake Up words on cup lids and community involvement to our owner-operator model and culture-focused leadership approach, Outsider is intentionally designed to create both strong businesses and strong local impact.

We believe people remember more than just what they ordered. They remember how a business made them feel.

If you're interested in hearing more, please schedule a time to talk by clicking HERE.