By Lindsay McPhail
•
April 28, 2023
#1 - LOW RISK, HIGH REWARD Buying and Outsider Coffee franchise is a low-risk investment with a high potential for reward. By joining our team, you're investing in a proven business model and a growing brand that is quickly being recognized as a tiny but mighty company who cares about making a difference in the communities we serve. The branding is strong and the marketing is done for you. Not to mention everything from recipe creation to training and team systems are just handed to you. Meaning, you'll have a much better chance of success than if you were starting your own coffee drive thru from scratch. #2 RESILIENCE IN ECONOMIC DOWNTURNS Coffee is one of the few products that people will continue to buy even during economic downturns. This means that investing in a coffee franchise is a relatively safe investment compared to other industries, which can be extremely volatile during economic recessions. Coffee and espresso drinks are considered an affordable indulgence, meaning when people hit tough times a $5 coffee is easily justified as a necessity. As we've navigated through the pandemic, and debilitating wild fires near our Southern Oregon locations, we actually witnessed an increase in sales. Customers thanked us continually for staying open because they needed a bit of normalcy and comfort in uncertain times. Drive thru operations are also able to weather pandemic concerns and other shut down concerns. With the uncertainty surrounding shut downs and government mandates the restaurant industry just faced, having a drive thru option is a must for almost any restaurant. Being a 100% drive thru and delivery based company means that any sort of shut down don't impact our business in the way it would a traditional sit down restaurant. We actually saw steady growth month after month even in the height of the shut downs in Oregon, one of the very last states to lift government mandated closures. #3 PROVEN BUSINESS MODEL When you invest in a coffee franchise, you're investing in a proven business model that has already been tested and refined. When we opened the 90th coffee drive thru in Jackson County, OR we knew if we could prove our model there - it would be successful anywhere! We have graduated from the school of hard knocks Magna Cum Laude, so we've already figured out what works and what doesn't, so you don't have to spend time and money figuring it out yourself. We were lucky enough to have a trusted advisor walk us through the process of opening but when it came time to figuring out scheduling, labor ratios, reducing waste and developing a killer marketing plan - we had to crash and burn a lot before we came up with a duplicateable system that is proven to work in multiple locations. #4 STRONG BRAND RECOGNITION Building a brand is more than just having a great logo with great colors and a cute building. A brand is how your customers when they experience your business, from their first contact with your team, to following you on social media, and of course tasting your incredible drinks. Strong brand recognition comes when culture and creativity collide. At Outsider we've build an amazing brand we're so proud of. We like to say we're a people company that serves coffee. Look at our google reviews and "great customer service" tops the list of why our customers keep coming back. A solid brand takes a great company from a sweet mom and pop shop to an unstoppable force that has the potential to do so much good in the world. When you say yest to Outsider, you're aligning yourself with a brand that, even in it's early years, is making a big impact! #5 SUPPORT AND TRAINING FROM PEOPLE WHO HAVE BEEN IN YOUR SHOES When you buy and Outsider Drive Thru, you'll receive support and training from people who have been on the front lines of this competitive industry. This includes everything from site selection and lease negotiation to training on how to run your kiosk and make a lasting impact on your team and your community. This support can be invaluable, especially if you're new to the coffee industry or business ownership. The drive thru coffee game is unique. You have to be FAST and FRIENDLY. You have to know what to look for as you hire the perfect team and most of all - you have to implement systems that eliminate waste. Waste is one of the number one reasons coffee shops go out of business each year. It also helps to have hands on training and weekly coaching from people who have actually been in your shoes. We know what it's like to put everything we have on the line, there's no time to mess around our training gets right to the point and contains no fluff, only proven systems and strategies! #6 ACCESS TO BULK PURCHASING AND MARKETING RESOURCES As an Outsider Coffee Owner, you'll have access to bulk purchasing and marketing resources that would be out of reach for an independent coffee shop owner. This means that you can purchase your supplies at a lower cost and take advantage of marketing campaigns that are already proven to be effective. From buying your initial equipment, to your Outsider App and coffee beans, you'll get a better price because of our relationships with our vendors. As we grow your purchasing power will only get stronger which means more cash flow for you and a bigger ability for all of us to make a positive impact on our communities! #7 OPPORTUNITY FOR GROWTH AND EXPANSION From the beginning we've dreamed about having an Outsider Coffee Drive Thru in every community in the nation. This may seem like an impossible dream but when we look at a map of our country we only see possibilities! It took us years to be open to the idea of franchising because we didn't want to do anything that might water down our message or the quality of our drinks. As we've gotten more and more excited about it and partnered with other like minded Outsiders, we've realized the best way to make our mission a reality is to make sure every single person we partner with has everything they need to be successful. Translation, we're not in this to nickle and dime our partners, we're in this to see our mission permeate as many communities as possible which means we want to make your growth as an Outsider owner accessible and reasonable! We're only successful if you are! #8 FREEDOM AND FLEXIBILITY IN OWNERSHIP When you own an Outsider Coffee Drive Thru, you have the flexibility to manage your business as you see fit. You can hire your own team, set your own hours, and make your own business decisions. This means that you can tailor your business to your own strengths and interests. We know the challenges of working a corporate job. Sure, there's great pay and bennies but when it comes to being able to coach your kid's baseball team or taking an extended vacation with your family, all bets are off. For us, working together in a business we love and being able to set our own schedule around the craziness that comes with having four boys was a driving force in our decision to break free from the "golden handcuffs." We only get so few years with our kids - we knew we didn't want to wake up in 18 years and with regrets. #9 THE ABILITY TO MAKE A LASTING DIFFERENCE Our mission to wake people up to their greatness is so much more than a marketing slogan. We have personally experienced the before and after of waking up and truly living the lives we were created for. Outsider gives us the vehicle to help our customers do the same. Owning an Outsider gives you the opportunity to make a positive impact in your local community through small daily, inspirational calls to action. It might sound fluffy but it's truly amazing to get messages or tagged in posts about how our "wake-up words" have made a difference in someone's day. Just by choosing to be a part of our Outsider brand you start off making a difference, and that catapults you into being able to support organizations and individuals that are also doing good, it's a cycle that continues to expand with Outsider's growth! #10 IMPROVING YOUR QUALITY OF LIFE Weather you're escaping from a corporate career or you've just always wanted to own your own business, research show that work related stress diseases are rising. I just read a post from Ken Coleman that said there's a new study that shows unhappy workers died on average 10 years earlier than their counter parts. A little intense for a blog post? Maybe, but life is short. Of course there is stress that comes with taking risks and owning your own business but it's different when you know what you're working toward is building a great life and a lasting legacy for you and your family. LET'S WRAP THIS UP, SHALL WE? For entrepreneurs looking to break into the food and beverage industry, becoming an Outsider Coffee owner is not only a smart financial investment - it's also a way to bring balance, health and joy back to your life. With fairly low barrier to entry, a proven business model, and support and training from yours truly, saying yes to partnering with us could be THE THING that changes the whole trajectory of your life. I say that because that's what it did for us. We were fine but not happy. We wanted more but we didn't know what that meant and ultimately we knew we wanted to find something that let us work together and build a great life for our family. The day C.J. quit his corporate job we actually burned a tie and a work shirt of his with our boys in a bonfire. Yes, we tend to have a flare for the dramatic, but it was also important for us to commemorate such a huge life changing risk with our boys! It was the end of us trying to fit in to careers that were "fine" but left us wanting more. AND it was the beginning of a life that has been full of growth, adventure and so much joy!! If you're ready to talk about what owning an Outsider could look like for you, shoot us a message and we'll set up a time to talk.